Community Norms and Maternal Health Education: Challenges and Prospects in Gilgit

Abstract

The Maternal health education is essential for improving maternal and reproductive health outcomes; however, in District Gilgit-Baltistan, community norms significantly shape women’s access to health information and services. This study examines the challenges and prospects of maternal health education within the framework of prevailing socio-cultural practices, gender roles, religious interpretations, and traditional belief systems. Using a qualities research approach. The findings reveal that limited decision-making power, early marriages, mobility restrictions, and reliance on traditional birth attendants restrict women’s exposure to formal maternal health education, while social stigma surrounding reproductive discussions further limits open communication. Despite these challenges, increasing female literacy rates, the active role of Lady Health Workers, community-based awareness programs, and expanding media access present significant opportunities for improvement. The study concludes that culturally sensitive interventions, greater male involvement, and collaboration with community and religious leaders are crucial for strengthening maternal health education and promoting sustainable improvements in maternal and reproductive health awareness in Gilgit-Baltistan.