Impact Of Social Media Networking On The Academic Performance Of The Students In Private Higher Education Institutions In Karachi

Abstract

The research's importance and goal was to examine how students' academic performance is impacted by social media networking. These days, a lot of young people spend a lot of time on online platforms. Social networking sites offer a forum for discussion on a range of topics that are frequently disregarded. The study's goal was to find out how technological networking affected students' academic performance in Karachi's private universities. Six theories were developed in light of the aims. Only students enrolled in Karachi's private higher education institutions were included in the study. The literature was thoroughly examined. The study used a quantitative approach. It was decided to use a survey study design. All students enrolled in private college or university institutions in Karachi during the 2024 academic year comprised the study's demographic. Stratified random sampling was used to choose the 148 students in the sample. A questionnaire was used to gather data. The t-test, ANOVA test, and percentages were used to examine the data. It was shown that most students use social media networking on a regular basis in our technological age, and there is a strong correlation between using social media and academic work. Additionally, it demonstrated that students' performance is not significantly impacted by the type of interpersonal socializing they engage in. Additionally, it revealed that students exchange academic ideas by means of social media sites. Social media networking is a successful vehicle for improving and updating students' knowledge and has evolved into a helpful source of connections in academic life.