Dr. Sadaf Zahra, and Dr. Zaheer Ud Din Babar. “Greenwashing Vs. Genuine Sustainability: A Systematic Review of Digital Advertising and Consumer Perception”. Dialogue Social Science Review (DSSR), vol. 4, no. 6, June 2026, pp. 109-31, https://dialoguesreview.com/index.php/2/article/view/1741.