Mahrukh Askari, et al. “A Cross-Cultural Comparative Analysis of Brand Perception on Social Media: Investigating the Roles of Culture, Trust, Personality, and Consumer Attitude in China and Pakistan”. Dialogue Social Science Review (DSSR), vol. 4, no. 3, Mar. 2026, pp. 59-79, https://dialoguesreview.com/index.php/2/article/view/1551.