Nadira Khanum and Perkha Asad Khan (2025) “Creative Ads to Memorable Content: Relationship Between Dimensions of Creativity of Advertising, Attitude and Recall”, Dialogue Social Science Review (DSSR), 3(12), pp. 1–13. Available at: https://dialoguesreview.com/index.php/2/article/view/1851 (Accessed: 26 August 2026).