Muhammad Rashid Akbar, Tazeen Huma, and Syed Mohsin Rizvee. 2025. “Traditional Television Advertising Versus Digital Advertising: A Comparative Study on Audience Attention, Engagement, and Persuasiveness in the Modern Era: Https: doi.org 10.5281 Zenodo.16965295”. Dialogue Social Science Review (DSSR) 3 (8):599-618. https://dialoguesreview.com/index.php/2/article/view/899.