MUHAMMAD RASHID AKBAR; TAZEEN HUMA; SYED MOHSIN RIZVEE. Traditional Television Advertising Versus Digital Advertising: A Comparative Study on Audience Attention, Engagement, and Persuasiveness in the Modern Era: https://doi.org/10.5281/zenodo.16965295. Dialogue Social Science Review (DSSR), [S. l.], v. 3, n. 8, p. 599–618, 2025. Disponível em: https://dialoguesreview.com/index.php/2/article/view/899. Acesso em: 5 jun. 2026.