DR. MUHAMMAD ISHFAQ; DR. ZAIGHAM ABBAS; DR. MUHAMMAD IRFAN. Beyond Greenwashing: The Role of ESG Communication Authenticity in Shaping Green Consumer Behavior and Brand Equity. Dialogue Social Science Review (DSSR), [S. l.], v. 4, n. 1, p. 521–531, 2026. Disponível em: https://dialoguesreview.com/index.php/2/article/view/1894. Acesso em: 11 oct. 2026.