SABA SHAFIQUE; KAMRAN AZAM; MUHAMMAD FAROOQ JAN*. The Role of Digital Media in Streaming-Based Sponsorship and Streamer Loyalty in Cricket . Dialogue Social Science Review (DSSR), [S. l.], v. 3, n. 12, p. 478–491, 2025. Disponível em: https://dialoguesreview.com/index.php/2/article/view/1330. Acesso em: 2 mar. 2026.