DR. MUHAMMAD ALI; PROF. DR. MUHAMMAD YASIR; DR. SHERAZ AHMED; DR. MUHAMMAD TUFAIL. The Impact of Artificial Intelligence Adoption on Firms’ Performance: Exploring the Mediating Role of Decision-Making Quality and Firm Creativity. Dialogue Social Science Review (DSSR), [S. l.], v. 3, n. 12, p. 48–62, 2025. Disponível em: https://dialoguesreview.com/index.php/2/article/view/1282. Acesso em: 19 apr. 2026.