(1)
Muhammad Rashid Akbar; Tazeen Huma; Syed Mohsin Rizvee. Traditional Television Advertising Versus Digital Advertising: A Comparative Study on Audience Attention, Engagement, and Persuasiveness in the Modern Era: Https: doi.org 10.5281 Zenodo.16965295. DSSR 2025, 3, 599-618.