Influence of Brand Signature, Brand Awareness, Brand Logo, Brand Image, Brand Attitude, Brand Reputation and Brand Performance: A Study on Apparel Industry

Abstract

The aim to conduct this study to assess the influence of brand signature, brand awareness, brand logo, brand image brand attitude, and brand reputation brand performance a study on apparel industry.The Attribution theory (Heider 1958) is reviewed in this paper as the hypothetical perspectives which show the improvement of the hypothesis. In this research, quantitative technique can be used. The results are tested with the help of PLS-SEM based on 300 survey questionnaires out of which 275 is useable. The results tell that brand signature, brand awareness, brand logo, brand image brand attitude, and brand reputation has a significant impact on brand performance.