AI among Academicians of Pakistan: as Catalyst in Reducing Burden or Enhancing Accountability

Authors

  • Maria Naeem School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan
  • Saima Waheed School of Multimedia Technology and Communication, Universiti Utara Malaysia; School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan

Abstract

In the recent times Artificial Intelligence is the most emerging technology which played a transformative role in higher education department which not only offering the opportunities but also act as a challenging factor for academicians. This study basically explores the dual characteristics of AI that at the same time AI has the capacity of reducing burden of the academicians but in parallel environment it also enhancing the burden for academicians in Pakistan. By utilizing this intelligent system into daily routine task of academicians, AI not only contributing in aligning daily tasks, optimizing resource management and also paving a way for decision making. At the same time its utilization raises a concern regarding the ethical accountability, transparency and academician’s accountability framework. For this purpose, researcher opted Technology Acceptance Model and Socio-Technical System Theory will be opted as a theoretical framework. Under the umbrella of Qualitative approach, focus group method will be applied to this study. Academicians of Punjab both from public & private sector will be selected, and the findings of this study will contribute in decision making guidelines or in policy making development for academician strategies that helps in bringing balance between the ethical consideration, efficiency and also fostering the integrity dimensions of academia.

Author Biography

Saima Waheed, School of Multimedia Technology and Communication, Universiti Utara Malaysia; School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan

 

 

 

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Published

2026-06-16

How to Cite

Maria Naeem, & Saima Waheed. (2026). AI among Academicians of Pakistan: as Catalyst in Reducing Burden or Enhancing Accountability. Dialogue Social Science Review (DSSR), 4(6), 17–28. Retrieved from https://dialoguesreview.com/index.php/2/article/view/1753