The Synergistic Effects of Green Human Resource Management and Green Creativity on Employees' Environmental Performance in the Courier Services Sector

Abstract

With the rise in environmental issues, sustainable management of business for all sectors have become paramount. Concern about the environment has led to pressure for sustainable business operations in all business sectors, including courier services. The courier industry is highly resource-intensive and responsible for considerable environmental impact and carbon pollution thanks to their transportation and logistics operations. The aim of this study is to explore and analyze the synergy between Green Human Resource Management (GHRM) and green creativity on employees' environmental performance within courier services.

GHRM includes different environmentally related HR practices such as green recruitment, training and development, performance management, employee rewards, and engagement, that stimulate employees to do environmentally responsible acts. Green creativity is the creative problem-solving capacity to produce innovative and expedient ideas regarding green sustainability of employees. It is suggested that the study, GHRM mechanism forms a conducive organizational environment that let employees to develop green creativity, which facilitates employees' environmental performance.

GHRM, when combined with green creativity, fosters an environment of sustainability by inviting employees to participate, motivate, and share innovative concepts and ideas that will help them minimize the environmental impacts of their activities. If organizations learn to do GHRM practices and develop green creativity, the organizations will be able to enhance environmental performances and organizational effectiveness as well as boost employee engagement at the workplace. The results underscore the need to embrace sustainable measures along with innovation approaches for sustainable environment in the courier services industry in the long run.