Blending Religiosity in Hospitality: Integrating Islamic Principles in Hotel Design and Services

Abstract

The global halal tourism market is expected to reach $365 billion by 2032, with Gen Alfa playing a crucial role in the industry. The industry is deeply interconnected, with Muslim travelers seeking halal brands, experiences, and hotels. The Muslim population is expected to grow at twice the rate of non-Muslims, with South Asia having the largest population. The Halal revolution has increased Muslim awareness and demand for Halal products and services, leading to the rise of Shariah-compliance hotels in Asia. These hotels ensure that religious convictions are respected, fostering an inclusive halal tourism ecosystem.

This study explores the concept of Islamic hotels as a type of hospitality establishment for the religious market. The research uses a case study method and secondary data from various sources. The study concludes that designing an Islamic hotel involves creating a space that aligns with Islamic principles and values, going beyond the basic provision of Halal services. Key considerations in designing an Islamic hotel include catering to the needs of Muslim travelers while adhering to Islamic principles. This approach is based on the findings of previous studies and is qualitative and descriptive in nature. The Integrated Islamic hotel design is based on Islamic principles incorporated into hotel from studies.