IMPACT OF SOCIAL MEDIA ON POLITICAL AWARENESS AND CIVIC ENGAGEMENT AMONG UNIVERSITY STUDENTS

Authors

  • Dr. Faiza Bajwa
  • Awais Warraich
  • Dr. Javed Iqbal

Abstract

This study examines the role being played by the social media in shaping political awareness and civic engagement among university students. A cross-sectional survey design was employed, and data was gathered from 450 students across various disciplines. The findings reveal a significant positive relationship between social media usage and political awareness, as well as civic engagement. However, the type of content consumed and the platforms used also influenced the extent of engagement. The study concludes that social media does serve as a mighty tool for fostering political consciousness and active citizenship among youth, while also highlighting the need for digital literacy to mitigate misinformation.

Keywords: Social media, political awareness, civic engagement, university students, digital platforms

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Published

2025-10-23

How to Cite

Dr. Faiza Bajwa, Awais Warraich, & Dr. Javed Iqbal. (2025). IMPACT OF SOCIAL MEDIA ON POLITICAL AWARENESS AND CIVIC ENGAGEMENT AMONG UNIVERSITY STUDENTS. Dialogue Social Science Review (DSSR), 3(10), 544–557. Retrieved from https://dialoguesreview.com/index.php/2/article/view/1113

Issue

Vol. 3 No. 10 (2025): Dialogue Social Science Review (DSSR)

Section

Social Sciences